ABOUT OUR TEAM
Hey Y'all! I'm Melissa. I offer specialized consulting and speaking in the self-storage industry. My career began in 2008 as a facility manager. In 2017, I took on the role of VP of Operations at ASG Management, where I helped grow the company from two to over 35 self-storage facilities across Tennessee, Kentucky, and Florida.
While all that was going on at ASG, I served as Director for the Tennessee Self Storage Association (TNSSA) and, since 2019, the Louisiana Self Storage Association (SSALA). These roles have given me an unparalleled perspective on the industry’s challenges and opportunities.
At Lighthouse, I provide tailored consulting services to help owners enhance their self-storage operations. As a passionate educator, I share industry best practices through speaking engagements. I also use my vast experience in state management to organize beneficial events and educational opportunities for our members and the wider self-storage community.
I currently live and work just north of Chattanooga, TN. My past experience includes marketing in the promotional industry as well as serving as the Director of Marketing for Affordable Storage Guys which includes 35+ self storage locations in TN, FL, and KY. I currently handle marketing for MR Management which directs the TN and LA Self Storage Associations. I've been working in Self Storage for 3 years, focused marketing for 5, and general marketing for over 15. I'm also the co-host of the Gabfocus Self Storage Podcast and have spoken nationally with the SSA on marketing.
My objectives are to serve an organization in the areas of marketing and technology so it can meet its greater goals, to equip an organization for excellence in media production and communication, and to promote the goals and ideas of an organization to their current and potential audience through technology and personal interaction. Practically this shows itself in graphic/web design, event planning, photography/videography, podcasting, digital marketing, and much more.
On a day off you'll find me playing disc golf, listening to music, serving at church, playing an intense board game, or playing bass with my band Backwater Still.