Elevate Your Marketing

Drone Photography and Videography Help Sales Soar

By Josh Huff

Originally published by Modern Storage Media (MSM) in May 2025

Let’s turn back the clock a few years to 2021. The pandemic was in full swing, and self-storage operators were realizing that all they had to do was open their doors and people were renting. Did you have an on-site manager, climate-controlled units, drive-up storage, gravel lots? None of that mattered. All you needed was vacant units and a basic website and you were in business. Supply was well short of demand and everyone needed storage.

Today, things are much closer to life before the pandemic, at least in regard to supply and demand. People know they have options when it comes to storage, and they are using all the tools at their disposal to find the right option for their needs. The self-storage space is becoming crowded, with each location telling a different story about what they offer.

These days, the key is figuring out how to tell your self-storage story to your potential customers in a way that is more captivating than your competitors. Ads and signs can spread the message, but if that message is wrong, indistinct, or boring, you may be wasting your time and money.

So how do you tell an effective story about your facility? How can you elevate your message and your marketing above your competition? Drone photography and video might be your answer.

Drone imagery grabs the viewers attention due to its unique vantage point. Since over 65 percent of potential customers see photos of your facility before ever visiting in person, those images need to set you apart and draw tenants in. While ground-level photography remains valuable, drone photography and videography offer advantages both in showcasing your facility and in taking advantage of the precious little time a customer will spend shopping for storage.

Benefits Of Aerial Drone Footage

Drone imagery transforms the way customers view self-storage facilities. Aerial photography can showcase your entire property in a single, comprehensive shot, conveying information that would require multiple ground-level photos. Videos can enhance this view even more, as several views can be combined to tell a brief, compelling story about why a customer should choose your location. Key amenities such as unit sizes, wide driveways, security features, lighting, fencing, RV parking, and the general cleanliness and layout of your facility become immediately visible from a bird’s-eye view. This not only enhances your marketing but also builds trust by providing transparent and detailed views of your property.

Drone footage is especially impactful on mobile devices, allowing customers to quickly understand your facility’s layout and amenities without extensive scrolling or clicking. This user-friendly experience increases engagement and helps customers make informed decisions faster. More customers use mobile than desktop, sometimes at a 2:1 ratio, so make sure to keep this important benefit in mind...(read more at Modern Storage Media)

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